Sway has slowly been expanding across social media, and now we've expanded to YouTube as well! Our first video is now live, welcoming everyone to the Sway Boutique community and all that it has to offer. As more videos are released, we will provide you with detailed posts about the inspiration for each video and behind the scenes coverage of their creation.


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How do You Define Fashion?

Coco Chanel is an icon in the fashion industry and her opinions are held in high regard among designers, models and general fashion lovers worldwide. It may even be these views that helped her launch into the success she has had with her own brand, Chanel.

At Sway, we agree that fashion can be seen in many facets of life. We understand that fashion is a form of art that comes from inspiration. How do you see fashion and what does fashion mean to you? Share your view on fashion in the comments section below!


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Time for Winter and Time for Uggs

Uggs are a popular brand and they can easily be seen on many people in the winter as well as many other seasons. It may surprise people to find out that before Ugg became a globally popular brand, it actually all started right here in California!

The Ugg brand was created in 1978 by Brian Smith after coming to Southern California. 34 years later, the brand is now being carried in many stores and boutiques all over the world. Sway carries Uggs as well with styles ranging from the traditional short and tall styled boots to knit Uggs and even Uggs for kids. 

As winter is approaching, many people are starting to think that it is time for some warmer shoes and boots. Uggs do just the trick! Come down to Sway and take a look at the variety of Uggs that we can offer you.


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How do You Define Fashion?