KROCHET KIDS is a brand at SWAY that is dear to our hearts.  The lifestyle brand is an innovative non-profit. Their ultimate goal is to empower people to rise above poverty. Each piece they make comes with a hand-signed label from the person who made it. This way, you can know the true impact of your purchase. 

Krochet Kids offers styles for the whole family:  a fashionable turban style beanie for her, a striped beanie for him and an adorable baby beanie for the newest addition to the family and many more. Look good and feel good too! To see some of their latest styles clickhere.

Check out this video titled "Empowerment" to learn more about Krochet Kids and their mission!

#Fringe


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@swayboutique



Trendsetters all over the globe love chic and comfortable Koolaburra footwear. Over the past decade, Koolaburra has transcended the boot market to become an internationally-recognized brand. Their luxurious yet edgy point of view has made their fashion-forward footwear a staple of style icons everywhere. As seen on celebrities such as Sarah Jessica Parker, Vanessa Hudgens & Jessica Alba! Come by the store to check out our newest arrivals featuring high-quality suede, leather and a whole lotta fringe!

I have heard many people ask the question as they walked down 2nd St. Where did the name SWAY come from? One of the boutique owner's favorite tunes is SWAY made famous by Dean Martin. Enjoy this video of the song that started it all here at our store!

One of our favorites the OMBRE YARN KERISMA SWEATER, seen above, can be worn now as we transition into Fall. This piece plus many more from Kerisma are in stores now! They are versatile, comfy, on trend and affordable. Throw these sweaters over shorts in the evenings when it cools off now and pair with your favorite leggings later. 

Toms shoe company was created in 2006 by Blake Mycoskie after he took a trip to Argentina, where he learned that the children there had no shoes. From this trip he came up with the vision of One for One, where for every pair of Toms bought, a pair will go to a child in need in a developing country.

Sway carries a large selection of Toms from classic canvas, to ballet flats, to wedge boots and even Toms for toddlers and children. What better way to give a gift this holiday season than to buy a pair of Toms knowing that a child in need will also get the same gift.


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Time for Winter and Time for Uggs

Sway has slowly been expanding across social media, and now we've expanded to YouTube as well! Our first video is now live, welcoming everyone to the Sway Boutique community and all that it has to offer. As more videos are released, we will provide you with detailed posts about the inspiration for each video and behind the scenes coverage of their creation.


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How do You Define Fashion?

Coco Chanel is an icon in the fashion industry and her opinions are held in high regard among designers, models and general fashion lovers worldwide. It may even be these views that helped her launch into the success she has had with her own brand, Chanel.

At Sway, we agree that fashion can be seen in many facets of life. We understand that fashion is a form of art that comes from inspiration. How do you see fashion and what does fashion mean to you? Share your view on fashion in the comments section below!


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Time for Winter and Time for Uggs

Uggs are a popular brand and they can easily be seen on many people in the winter as well as many other seasons. It may surprise people to find out that before Ugg became a globally popular brand, it actually all started right here in California!

The Ugg brand was created in 1978 by Brian Smith after coming to Southern California. 34 years later, the brand is now being carried in many stores and boutiques all over the world. Sway carries Uggs as well with styles ranging from the traditional short and tall styled boots to knit Uggs and even Uggs for kids. 

As winter is approaching, many people are starting to think that it is time for some warmer shoes and boots. Uggs do just the trick! Come down to Sway and take a look at the variety of Uggs that we can offer you.


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How do You Define Fashion?